For every business, it is essential to have a web presence. There are many ways to make a mark in the web world. Your website is the main platform based on which you can make use of other social media platforms and grow your online presence. However, apart from garnering good reputation, chances are also high that you may have to face criticisms too. You have to manage your online reputation properly. For this, an online reputation management agency will be helpful. Before things get too ugly, you must take proper measures to prevent any major problem. In this article, we have discussed about some of the measures.
Use Social Media Management Tools
Social media, as said earlier, is one of the most important means to build up your reputation. With so many platforms, it often becomes tough to manage every account. With the help of proper tool, you can do so easily. Posting tweets, managing multiple accounts and keeping track of comments of your fans and followers can be made easy with these tools. Some of the popular ones include HootSuite, Disqus, SocialStream, Ping.fm and many more.
Remain within Easy Reach of Prospective and Existing Clients
When you run a service, your clients want to get in touch with you at some point or the other. If they can’t reach you at proper time, they will feel you are not serious about your business. In the process you will end up ruining your reputation. Also, in case of prospective customers, you must keep proper contact information on the sites. This includes email address, contact number, physical address, etc. If you have the budget, you can invest in a contact management system, through which your customers can contact you 24×7.
Build up your Trustworthiness
An online reputation (manejo de reputación online para empresas) management agency can help you build up your credibility. If you want to do that yourself, you can also do so. Prospective customers searching for your service will first look in to your website for testimonials of your existing or past clients. So, try and build up your reputation by putting up testimonials in your site. You can also try and track the positive mentions in Twitter and LinkedIn so that it improves your trustworthiness among prospective customers. You can also give your users an option to give reviews on your product (if any). If you are connected with any accredited group or association related to your industry, you can put up their badge on your site. You can also put up quality ratings by associations like Better Business Bureau, which also helps to increase credibility of clients.
Respond to Negative Comments
If any user provides negative comments or reviews for your service or product, you must positively respond to them. Interact with upset clients and get to know about their grievances. Try and solve those issues or provide any refund or give them free service. Apologize and make sure your clients do not have any more complaints after interacting with you.